Alder & Stone Kitchens

Privacy Policy

Last updated: 31 August 2026

1. About this policy

Alder & Stone Kitchens Limited (“Alder & Stone Kitchens”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose and protect personal data when you:

  • visit www.alderstonekitchens.co.uk
  • submit an enquiry or request a quotation;
  • contact us by telephone, email, post, social media or in person;
  • arrange a consultation, survey, showroom visit or appointment;
  • purchase or enquire about our kitchens, furniture, appliances, worktops, installation services or related products and services;
  • deal with us as a customer, prospective customer, supplier, contractor or business contact; or
  • exercise your data protection rights.

This policy also explains your rights under UK data protection law.

2. Who we are

Alder & Stone Kitchens Limited is the controller responsible for the personal data described in this policy. This means that we decide why and how your personal data is processed.

Our details are:

Legal name: Alder & Stone Kitchens Limited
Company number: 17407933
Registered office: 27 Brantwood Oval, Bradford, BD9 6QN
Website: www.alderstonekitchens.co.uk
Email: info@alderstonekitchens.co.uk
Telephone: 0333 335 7209

Questions about this Privacy Policy or our use of personal data should be sent to:

Privacy contact: Azam Hussain
Email: azam@alderstonekitchens.co.uk
Postal address: 27 Brantwood Oval, Bradford, BD9 6QN

3. Personal data we collect

Personal data means information relating to an identified or identifiable living person.

Depending on how you interact with us, we may collect the following information.

Identity and contact information

This may include:

  • your name and title;
  • your home, installation, delivery or business address;
  • your email address;
  • your telephone number;
  • your company name and job title;
  • your preferred method of contact; and
  • signatures and correspondence details.

Enquiry, project and customer information

This may include:

  • the content of your enquiry;
  • details about your kitchen, room or property;
  • measurements, plans, surveys and layouts;
  • photographs or videos of your property;
  • design, colour, material and appliance preferences;
  • your budget and intended timescale;
  • appointment and consultation details;
  • quotations, proposals, drawings and specifications;
  • notes from meetings, calls, surveys and consultations;
  • order, delivery and installation information;
  • snagging, warranty, repair and aftercare information; and
  • complaints, feedback and dispute records.

Photographs, plans and survey materials may sometimes include personal information, such as images of people, family photographs, addresses or vehicle registration numbers. Please avoid providing information that is not relevant to your project.

Financial and transaction information

This may include:

  • quotation and invoice amounts;
  • payments, deposits and refunds;
  • billing information;
  • payment dates and methods;
  • transaction references; and
  • amounts outstanding.

We do not ordinarily retain complete payment-card details. Card information may be processed directly by our bank or payment provider under that provider’s privacy terms.

Communications information

This may include:

  • emails, letters and messages;
  • enquiry-form submissions;
  • appointment and call records;
  • social-media communications;
  • feedback and complaints; and
  • customer-service history.

Unless we tell you otherwise, we do not record ordinary telephone calls. Our staff may make written notes about a call.

Technical and website information

When you visit our website, we or our authorised providers may collect:

  • your Internet Protocol address;
  • browser and device type;
  • operating system;
  • approximate location and time zone;
  • referring website;
  • pages viewed and links selected;
  • visit dates, times and duration;
  • error, diagnostic and security information;
  • cookie or similar identifiers; and
  • your cookie and privacy choices.

Supplier and contractor information

If you work for or represent a supplier, manufacturer, contractor, installer or professional adviser, we may collect:

  • your professional contact details;
  • your employer and job title;
  • communications and meeting records;
  • contractual and payment details; and
  • relevant insurance, qualification or accreditation information.

Sensitive personal data

We do not normally ask for sensitive or “special category” personal data.

You may occasionally provide information about a disability, health condition or accessibility requirement where it is relevant to a home visit, appointment or kitchen design. We will only use this information where necessary and where we have an appropriate legal basis and additional legal condition.

Please do not provide sensitive information unless it is genuinely necessary.

4. How we collect personal data

We may collect personal data:

  • directly from you when you contact us, submit an enquiry, visit our showroom, request a quotation, arrange an appointment, place an order, make a payment or request aftercare;
  • automatically through website logs, cookies and similar technologies;
  • from another person involved in your project, such as a joint customer, homeowner, architect, designer, builder or family member;
  • from manufacturers, installers, surveyors, delivery companies and subcontractors;
  • from payment providers, banks and financial institutions;
  • from professional advisers, insurers and debt-recovery providers;
  • from social-media platforms when you contact us through them; and
  • from public sources, such as Companies House, where lawful and relevant.

If you give us another person’s personal data, you must ensure you are authorised to do so and, where appropriate, that the person has been shown this Privacy Policy.

5. How and why we use personal data

We must have a lawful basis for processing personal data. Depending on the circumstances, we may rely on:

  • Contract: where processing is necessary to take steps at your request before entering into a contract or to perform our contract with you.
  • Legal obligation: where processing is necessary to comply with the law.
  • Legitimate interests: where processing is necessary for our legitimate business interests or those of another party, provided those interests are not overridden by your rights.
  • Consent: where you have given us valid consent.
  • Legal claims: where information is needed to establish, exercise or defend legal claims.

We may use personal data to:

  • receive and respond to enquiries;
  • arrange showroom visits, consultations, surveys and appointments;
  • prepare kitchen designs, plans, specifications, estimates and quotations;
  • process and manage orders;
  • manufacture, supply, deliver and install products;
  • coordinate manufacturers, suppliers, installers and contractors;
  • process invoices, payments, deposits and refunds;
  • provide warranties, repairs, aftercare and customer support;
  • administer our customer and supplier relationships;
  • maintain tax, accounting and business records;
  • respond to complaints and resolve disputes;
  • collect unpaid amounts;
  • establish, exercise or defend legal claims;
  • operate, maintain and secure our website and IT systems;
  • measure website performance through optional analytics;
  • prevent fraud, misuse and unlawful activity;
  • obtain legal, accounting, insurance or other professional advice;
  • manage a sale, restructuring or transfer of our business;
  • comply with legal or regulatory requirements; and
  • respond to data protection requests.

Our legitimate interests may include operating and improving our business, responding to customers, maintaining accurate records, protecting our systems and property, preventing fraud, administering contracts, managing disputes and protecting our legal rights.

6. If you do not provide information

We may need certain personal data to respond to an enquiry, provide a quotation, enter into a contract or comply with the law.

If you do not provide necessary information, we may be unable to:

  • respond fully to your enquiry;
  • prepare an accurate design or quotation;
  • arrange a survey, appointment or delivery;
  • supply or install products;
  • process a payment or refund; or
  • provide warranty or aftercare services.

7. Cookies and analytics

Our website may use cookies and similar technologies.

Essential cookies

Essential technologies may be used to:

  • operate the website;
  • maintain security;
  • prevent fraud or misuse;
  • remember your cookie choices; and
  • provide functions you have requested.

Where the applicable legal exemption applies, these technologies may be used without consent.

Analytics cookies

With your consent where required, we may use analytics technologies to understand:

  • how many people visit our website;
  • which pages are visited;
  • how visitors navigate the website;
  • whether errors occur; and
  • how website performance can be improved.

Optional analytics should not be activated until you have made the required choice. Refusing analytics cookies will not prevent you from using the essential parts of our website.

Advertising cookies

We do not currently use information collected through our website for behavioural advertising or remarketing.

If this changes, we will update this policy and our cookie information and introduce any consent controls required by law.

You can manage your preferences using our cookie banner.

8. Direct marketing

We do not currently use the personal data covered by this policy to send newsletters or unsolicited electronic marketing.

Messages relating to an enquiry, appointment, quotation, order, delivery, installation, warranty, safety issue or customer-service matter are administrative or service communications.

If we introduce direct marketing in the future, we will comply with applicable data protection and electronic communications laws and provide an appropriate way to opt out.

9. Sharing personal data

Where reasonably necessary, we may share personal data with:

  • our employees and authorised representatives;
  • kitchen, furniture, appliance, worktop and component manufacturers;
  • designers, surveyors, fitters, installers and tradespeople;
  • delivery, warehousing and logistics providers;
  • website-hosting, email, cloud-storage, cybersecurity and IT providers;
  • analytics providers, where the necessary choice has been made;
  • payment processors, banks and financial institutions;
  • accountants, solicitors, insurers and other professional advisers;
  • warranty and aftercare providers;
  • debt-recovery and fraud-prevention providers;
  • courts, regulators, law-enforcement bodies and tax authorities;
  • a prospective purchaser or investor in our business; and
  • another party where you ask or authorise us to share information.

Service providers acting on our instructions must use personal data only for authorised purposes, protect it appropriately and comply with applicable data protection requirements.

Some organisations, such as payment providers, manufacturers and professional advisers, may use personal data as independent controllers under their own privacy policies.

We do not sell or rent personal data.

10. International transfers

Some service providers may store or access personal data outside the United Kingdom.

Where a legally restricted international transfer occurs, we will use an appropriate transfer mechanism. This may include:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved EU Standard Contractual Clauses; or
  • another safeguard or exception permitted by law.

Where required, we will assess relevant risks and apply additional technical, organisational or contractual protections.

You may contact us for more information about the safeguards applying to a particular transfer.

11. Data security

We use appropriate technical and organisational measures designed to protect personal data from unauthorised access, misuse, alteration, disclosure, loss or destruction.

These measures may include:

  • access controls and password protection;
  • secure website hosting and backups;
  • encryption where appropriate;
  • anti-malware, firewall and monitoring measures;
  • restricting access according to job responsibilities;
  • staff confidentiality obligations;
  • supplier checks and contractual protections;
  • secure record disposal; and
  • incident-response procedures.

No Internet transmission or storage system can be guaranteed completely secure. Please contact us if you believe your information or communications with us have been compromised.

If a personal-data breach occurs, we will investigate it and notify the Information Commissioner’s Office and affected individuals where required by law.

12. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected.

Our usual retention periods are:

  • Enquiries that do not become projects: up to 24 months after the last meaningful contact.
  • Unsuccessful quotations and preliminary designs: up to 24 months after the quotation expires or discussions end.
  • Contracts, accepted quotations, invoices and payment records: ordinarily six years after completion, termination or final payment.
  • Designs, surveys, specifications and installation records: ordinarily six years after project completion, or longer where required for a warranty, safety issue or legal claim.
  • Warranty and guarantee records: for the warranty or guarantee period, plus a reasonable period for dealing with claims.
  • Complaints and disputes: for the duration of the matter and ordinarily up to six years after resolution.
  • Supplier and contractor records: for the relationship and ordinarily six years after it ends.
  • Tax and accounting records: for the period required by law, commonly at least six years.
  • Website security logs: normally between 30 days and 12 months.
  • Cookie-consent records: for the life of the preference and a reasonable period afterwards.
  • Analytics information: for the period stated in our Cookie Policy and analytics settings.

We may retain information for longer if required by law, a regulator, insurance requirements, a product-safety issue or an actual or anticipated legal claim.

At the end of the relevant period, personal data will be securely deleted, destroyed or anonymised.

13. Your rights

Depending on the circumstances, you may have the right to:

  • be informed about our use of your personal data;
  • request access to your personal data;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete personal data;
  • ask us to restrict processing;
  • object to processing based on legitimate interests;
  • object to direct marketing;
  • receive certain information in a portable format;
  • withdraw consent where processing relies on consent; and
  • challenge certain decisions made solely through automated processing.

These rights are subject to legal conditions and exceptions. For example, we may need to retain information to comply with the law, perform a contract, protect another person’s rights or deal with a legal claim.

We do not currently make decisions about customers or website visitors based solely on automated processing that produce legal or similarly significant effects.

14. Exercising your rights

To exercise a right, contact us using the details in section 2. Please explain:

  • who you are;
  • the information or processing concerned; and
  • which right you wish to exercise.

You will not normally have to pay a fee. We may charge a reasonable fee or refuse a request if it is manifestly unfounded or excessive, where the law permits.

We may request information to verify your identity. This helps prevent personal data from being disclosed to someone who is not entitled to receive it.

We will normally respond within one month of receiving a valid request. We may extend this period where permitted for a complex or numerous request. If this happens, we will tell you and explain why.

15. Complaints

Please contact us first if you have concerns about our use of personal data. We will try to investigate and resolve the issue.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

16. Third-party websites

Our website may link to websites operated by manufacturers, suppliers, social-media platforms or other third parties.

Those organisations control their own websites and privacy practices. We are not responsible for how they collect or use personal data. You should read their privacy information before providing data or enabling optional content.

Embedded maps, videos or social-media content may allow a third party to collect information from your device. Where consent is required, such content should remain blocked until you make the appropriate choice.

17. Social media

If you communicate with us through social media, both we and the relevant platform may process information about the interaction.

The platform may use personal data for its own purposes under its privacy policy. Please avoid posting confidential information publicly. We may ask you to continue a conversation through a private or more secure channel.

18. Children

Our website and services are intended for adults purchasing or arranging kitchens and related services. We do not knowingly collect personal data from children through our website.

If you believe a child has provided personal data to us without appropriate authority, please contact us so that we can investigate and, where appropriate, delete it.

19. Changes to this policy

We may update this Privacy Policy to reflect changes to our business, website, service providers, technology, data practices or legal obligations.

The latest version will appear on our website with an updated date. If a change materially affects how we use personal data, we will take reasonable steps to bring it to the attention of affected individuals and obtain consent where required.

20. Contact us

Questions, concerns and requests relating to this Privacy Policy should be sent to:

Alder & Stone Kitchens Limited
For the attention of: Azam Hussain
Address: 27 Brantwood Oval, Bradford, BD9 6QN
Email: azam@alderstonekitchens.co.uk
Telephone: 0333 335 7209